Scholfield is from the self-taught school of filmmaking. He started out making street style music videos on the UK grime scene for artists such as Pro Green, Kano, Wretch 32, Devlin and Dizee. He has utilized the craft as a testing ground and an arena to develop his visual styles and concepts. His skill for creating innovative & beautifully choreographed films has made him one of the top go-to-guys for high-concept video’s in promo land and commercials. Never content with a literal take on a track, as he says himself, “the best ideas are the ones you catch out of the corner of your eye..”.
Scholfield’s attention to detail and storytelling style, has transitioned across into his commercial projects which includes work for high profile clients such as Argos, Bacardi, Barclaycard and Tele2 and Google.
Recent collaborations include music videos for Stromae, Spyro, Take That and Dua Lipa. His latest video for the pop sensation is his stunning video for New Rules which earned him the UKMVA for best pop video of the year.
He is always keen to go back to his roots working with underground artists. His video he shot last year for Spyro “Side By Side” was dubbed by MixMag as "one of Grime’s finest moments of the last 12 months.”