William discovered his love for storytelling while he was still in school, writing play scripts with other young writers at London’s Soho Theatre. While studying English Literature at UCL, William blew his student loan on a video camera and threw himself into making short films with his friends.
Since graduating, William has pursued his vision through music videos. He has directed films for a variety of artists including Anna Calvi, Hercules & Love Affair, Is Tropical and Mystery Jets. William continues to develop his personal projects as well, working on introspective and experimental short films such as “Playboy Mommy” which recently premiered on NOWNESS. He is currently working with art collective Flaming Creatures on an upcoming installation piece in London.
Most recently William collaborated with Kendrick Lamar on visuals to accompany the release of his fourth album "DAMN." and the ensuing global tour.