Hailing from the countryside of Derbyshire, England, Toby’s early film education began at age 16 as a projectionist for his local art house cinema. In 2010, his Grierson Award winning documentary “Bodysnatchers of New York” caught the attention of the band Massive Attack, leading to his music video directorial debut with “Paradise Circus” for the iconic trip hop outfit, launching a successful career in film, commercials, and music videos.
A constantly innovative director, whether crafting fiction or documentary work, he combines techniques from both disciplines with often startling original results. He’s helmed campaigns for major international brands such as American Express, Lurpak, McDonald’s, Nestle and Sky. His “Free the Kids” film for Persil won Best of Best Gold and Silver Awards at Campaign Magazine’s Brand Film Festival 2017 and a Bronze Lion at Cannes. “One Breath” for Nicorette picked up a 2017 D&AD Pencil for 'Branded Content & Entertainment’ along with Silver Kinsale Sharks for both Direction and Casting. Last year, his film installation ‘The Corridor’ formed the celebrated centerpiece to hit London art exhibition ‘Daydreaming with…Stanley Kubrick’.
Most recently, Dye has filmed a soon to be released sci-fi short to accompany Ridley Scott’s “Alien Covenant” and his most recent work for Heineken, “Worlds Apart”, touched a nerve with audiences worldwide. With over 15 million views in less than two weeks, the film sparked a global conversation, with extensive media coverage everywhere from the Washington Post, Good Morning America, to Time and The Guardian.
Toby lives in London but can often be found in Reykjavik as his better half is Icelandic.