a user-driven road trip
JWT International created Bridgestone’s ‘Been Everywhere’ campaign and approached us to bring the digital side of the campaign to life. While they took care of the live action part, we made sure the campaign translated smoothly into a interactive road trip full of little engaging surprises. Users are able to interact with the story line, play games and create content worth sharing. Personal favorites: Putting your own name on a cute girl’s body and play the highly addictive embedded motorcycle racing game.
This project was all about keeping the road trip experience perfectly fluid. The re-composed Johnny Cash track was remixed and edited so that whatever the user interaction at any given point during the experience, you’d always be able to keep the rhythm.