A DAY IN LIFE
We built this interactive fund-raising experience for Saatchi & Saatchi New York and their client, non-profit Mended Little Hearts – an organization that supports kids with a heart condition. The experience highlights the day of 11-year-old boy Max and his encounters. Users are invited to donate and based on their specific donation, the storytelling changes. Increasing the donation amount, Max’s day gets better and better, gradually. The animation video that begins with Max all alone in a silent, white and empty space, evolves into a world of friendly characters, fun and play, literally highlighting what difference an individual donation can make.