• Digital

Sperm Scan

Plan Bart

The world's first sperm analyzing app

For all the damaged smartphones

Did you ever hear about a sperm scanner on your phone? Neither did we. Until we made it happen, or at least made it look like it happened. While our friends at Caviar Brussels were polishing the last edit of the upcoming feature film, we created a somewhat misleading website for a sperm scanner, all in good faith to promote the new film Plan Bart. Once users landed on this impressive website (we even integrated a pulsating CTA!) they could test themselves (their precious seeds) with a second screen connection via their smartphones. 

The results were most probably not what the visitors were expecting, no high fertility values nor any traces of STDs – but instead, a trailer to the upcoming Belgian feature film Plan Bart.