Four Caviar Commercials at Super Bowl LIX
The Super Bowl isn’t just about the big game; it’s also about the big commercials. This year, we were proud to produce four standout ads, featuring A-list talent brought to life by our incredibly talented directors.
Two spots by Jake Szymanksi featuring big names and big nostalgia, one out of the world spot by Alice Mathias featuring our favourite pizza roll loving Chazmo and comedy legends Tim Robinson & Sam Richardson. Finally a dose of Chaotic CGI fun with Dave Green’s teaser for the upcoming Lilo & Sitch film.
Watch and enjoy all the big game spots below –
Hellmann’s – When Sally Met Hellmann’s
Directed by Jake Szymanski
Billy Crystal and Meg Ryan reunite at the iconic Katz’s Deli in our Hellmann’s ad that combined elements of nostalgia with a lighthearted take on the versatility of Hellmann’s mayonnaise.
The ad was filmed using the same lens Rob Reiner used 35 years ago to capture the famous scene. Caviar Director Jake Szymanski shared, “You don’t want to screw it up, we just wanted to do it right and make it look right. When you have celebrities like this recreating such an iconic moment, you want to craft something that feels like only they could have done it.”
Totino’s Pizza Rolls – Chazmo Finally Goes Home
Directed by Alice Mathias
Bringing back the beloved comedy duo Tim Robinson and Sam Richardson, alongside our favourite extraterrestrial snack-loving friend Chazmo in the brand’s debut Super Bowl spot.
Ritz – The Salty Club
Directed by Jake Szymanski
“The Salty Club” brought a creative spin to snack enjoyment by portraying an exclusive club devoted to Ritz crackers. Featuring Aubrey Plaza, Michael Shannon, and Bad Bunny and with its witty approach and engaging storytelling, the ad delivered some fun star powered comedy.
Lilo & Stitch – Stitch Runs Loose At The Big Game
Directed by Dave Green
Bringing Stitch to the Super Bowl setting, “Stitch Runs Loose At The Big Game” mixed live-action and CGI to depict the beloved character causing playful chaos in the stadium. Nostalgic elements and dynamic visuals made this ad a standout, building anticipation for the upcoming Lilo & Stitch movie.
Having four major ads during the Super Bowl is an exciting achievement. Each ad brought a unique perspective and engaged viewers in different ways. We look forward to continuing to create more big-game spots next year with Caviars roster of incredible talent.