Caviar

Jamie Webster is a genre-defying director whose work moves fluidly between commercial, cultural, and artistic spaces. Renowned for his multidisciplinary approach, Jamie blends cinematic storytelling with a deep sensitivity to performance, music, and movement — crafting work that speaks directly to youthful, culturally attuned audiences and forward-thinking brands.

As a founding partner of Common Good, a creative production studio specialising in high-concept commercials and branded content, Jamie has directed campaigns for global names including Adidas, Audi, Nike, PlayStation, Salomon, Stella Artois, Subaru, and many more. In the music world, his visionary work has shaped iconic visuals for A$AP Rocky, Drake, Majid Jordan, and Migos.

With a background spanning film, graphic design, fine art, and experiential installation, he creates immersive visual experiences that cut across platforms and mediums. Whether working with emerging brands or global institutions, his work consistently bridges cultural movements with cinematic precision.