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Shapxo is an award-winning director and creative director, known for shaping bold visions in commercials, fashion, and music videos. Born in Ukraine and based in Europe, he creates immersive, surreal visuals with cutting-edge VFX. He is the founder of Abyss Digital, a VFX and post-production studio known for its forward-thinking approach and striking visuals. By blending cutting-edge technology, artificial intelligence, and innovative artistic direction, he pushes the boundaries of imagery to craft immersive and powerful universes. Leading a talented team at Abyss Digital, he is redefining the standards of advertising, branded content, and music videos on a global scale. His work has been recognized with multiple awards, including the Berlin Commercial Awards 2024 and the Shark Awards 2024, where he won Best New International Director for his film Outta This World. He has also been featured in SHOTS Magazine, Director’s Library, and Director’s Notes, and was selected as one of the Directors of the Year 2024 by Eyecandy. Shapxo has collaborated with prestigious brands such as Parions Sport, Puma x A$AP Rocky, Yamaha, and Honda. He has also directed music videos for major artists, including Chris Brown, David Guetta, Tyla Yaweh, and Don Toliver—most notably his video for Tore Up, which was named BMBA’s Video of the Week in March 2025.