Keith started directing video projects while he was still in high school in Chicago. He grew up with deck-to-deck editing controllers, which he tells people is sort of like “scratching or spinning records”. His work then and now is a visual kaleidoscope. He bends his on-camera effects as far as he can, resulting in an understated comedic edge that keeps the audience in on the joke.
This was especially true in his most recent music video for Joywave’s “Somebody New” in which extensive VFX were used to create a surreal , haunted skate video complete with convulsing heads, contorted bodies, and skateboards slicing through torsos. Over the years Keith has become a major player in the commercial world. In 2012, he directed a Super Bowl teaser for Volkswagen called “The Bark Side,” which featured 12 dogs barking the Star Wars anthem. The spot went viral and garnered over 10 million views in 10 days on Youtube and even earned him an Emmy Nomination. Schofield’s works have been described by Anthem Magazine as “sensations that regale viewers with a joyous vitality” and by Wired as incorporating “visual gags worthy of Chuck Jones” and over the years Keith has won many awards including Cannes Lions, MVPA, MTV VMA, One Show, Clios.
To date Keith has shot campaigns for major clients including the Emmy Awards, Mountain Dew, Skoda, Dr Pepper, KSWISS, Nintendo and Doritos to name a few.
- Aircastle Aircastle Aircastle
- Arnaud Uyttenhove Arnaud Uyttenhove Arnaud Uyttenhove
- Audrey Mascina Audrey Mascina Audrey Mascina
- Ben Mege Ben Mege Ben Mege
- CG Watkins CG Watkins CG Watkins
- Cloé Bailly Cloé Bailly Cloé Bailly
- Columbine Goldsmith Columbine Goldsmith Columbine Goldsmith
- Emma Panchot Emma Panchot Emma Panchot
- Fanny Hötzeneder Fanny Hötzeneder Fanny Hötzeneder
- Guy de la Palme Guy de la Palme Guy de la Palme
- J.A.C.K. J.A.C.K. J.A.C.K.
- Jake Szymanski Jake Szymanski Jake Szymanski
- Keith Schofield Keith Schofield Keith Schofield
- Lisette Donkersloot Lisette Donkersloot Lisette Donkersloot
- Maged Nassar Maged Nassar Maged Nassar
- Mathery Mathery Mathery
- Miguel Campaña Miguel Campaña Miguel Campaña
- Pau Carreté Pau Carreté Pau Carreté
- Reynald Gresset Reynald Gresset Reynald Gresset
- Ryan Hopkinson Ryan Hopkinson Ryan Hopkinson
- Saman Kesh Saman Kesh Saman Kesh
- Sergi Castellà Sergi Castellà Sergi Castellà
- Supernova Supernova Supernova
- Thomas Ralph Thomas Ralph Thomas Ralph