Caviar

Eric Crosland is a director and cinematographer based in Nelson, British Columbia, known for his bold visual storytelling and creative ingenuity. With a sharp eye for capturing action in remote and demanding locations, he has played a pivotal role in bringing brand campaigns to life through dynamic and immersive filmmaking.
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Eric’s career spans both directing and cinematography, with a deep understanding of every facet of production. He first gained recognition with the groundbreaking action sports films All.I.Can and Into the Mind, setting a new standard for cinematic storytelling in the outdoor industry. Since then, he has led commercial campaigns for major brands including Volvo, Kia, Jeep, Audi, Mitsubishi, NBA, The North Face, Coca-Cola, Thule, Travel Alberta, and many more.
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With a track record of successfully managing multi-unit production teams under tight timelines, Eric consistently delivers high-end, visually striking content from locations across the globe. His ability to blend technical precision with artistic vision makes him a sought-after creative force in the industry.